Case Study

GrowthForge

AI Writing Assistant for Founders

An AI blog-writing assistant that produces long-form, SEO-aware content tailored to a business’s own site and voice. A full product: real-time AI editor, content calendar, and multilingual output.

growthforge.space
GrowthForge — AI writing assistant for founders, designed, built, and operated by Lumina
Overview

The product at a glance

Product

GrowthForge — designed, built & operated by Lumina

Type

AI-Powered Content Assistant

Audience

Solo founders, indie hackers, technical creators

Goal

Help founders publish high-quality content consistently, without spending hours writing

The Challenge

Solo founders know content matters — they just don’t have time to write it.

Solo entrepreneurs know the value of content marketing, but don’t have time to write blog posts every week.

Hiring a writer is expensive and slow to onboard on a niche product.

Generic AI tools exist, but their outputs don’t match the business’s niche or the founder’s tone.

The Solution

An assistant that feels like a cofounder who understands the business and writes like them.

We designed and built an AI content assistant for solo founders and indie makers that helps them write blog posts that reflect their product and tone — grounded in their own site and past writing, not generic boilerplate. It’s a product we design, build, and operate end-to-end.

Tech Stack

What it runs on

Next.jsOpenAIVercel AI SDKSupabase
System Design

How it’s built

Three stages work in sequence: prompts built from the founder’s context, context injected from their existing content, and a multi-step workflow that lets them shape the draft at each stage.

01

Dynamic Prompting

Prompts are tailored to user preferences and business tone — built from ingested site content, past posts, and founder-supplied context.

02

Context Injection

Summaries of past content and niche details are injected at generation time via vector search, so every draft stays on-topic and on-brand.

03

Multi-Step Workflows

Content drafts → summary → CTA suggestions → tone/style polish. Each step is discrete, inspectable, and editable before moving forward.

What We Built

The delivered product

A working content assistant that drafts long-form posts grounded in a business’s own product, site, and past writing

Personalised outputs that reflect the founder’s voice instead of sounding like generic AI

GrowthForge blog post details view
Let’s build yours

Want something like this for your product?

You’d work directly with the senior engineer who designed, built, and runs GrowthForge — no juniors, no agency overhead. Let’s scope your AI feature.

Also see: Grounded — AI Support That Cites Its Sources